Luiz Carlos Trabuco Cappi Drives Bradesco

Luiz Carlos Trabuco Cappi is widely credited with the turnaround that Bradesco experienced soon after taking leadership at the financial institution. His main objective at the time was doing the best to serve the municipality that the organization served. Different from the general perception of being ranked as the top-ranked bank, Luiz laid much emphasis on performance and service. This was at a time when Bradesco had just lost its leadership position to another competing financial institution in the name of Itau Unibanco. Within a span of a few years, Luiz managed to reclaim Bradesco rightful position in the insurance market in Brazil. This was a feat that most pundits thought would have taken the bank at least six years to accomplish.

With approval from chief stakeholders in the institution, he bought the Brazilian branch of HSBC at the cost of $ 5.2 billion, the largest business transaction in Brazil since 2015. With this action, he as able to reclaim the leadership position of Bradesco within a short time frame. This made the company to be recognized as the Entrepreneur of the Year in Finance by Money. This initiative by Luiz increased his popularity and fame as the best financial professionals in the Brazilian financial market. He is known to be a hardworking professional whose main objective to make Bradesco the best insurance company, not only in Brazil but also to the rest of the world.

Luiz Carlos Trabuco Cappi was born in 1951 in Marilia and graduated from the University of Sao Paulo in the Faculty of Philosophy, Science and Letters. He then began his banking career in 1969, going through the ranks finally taking the executive authority position at Bradesco Seguros in the period between 2003 to 2009. During his tenure, he created a corporate university at the company. The primary objective of this initiative was to give independence to promoted personnel in the enterprise. This was a comprehensive initiative to seek out market professionals in the industry. In this case, the company managed to get great banking innovators like Renato Ejnisman who was the executive director of Bradesco BBI. It is through his initiatives that Bradesco was able to maintain its market position by having in its stead the best financial market professionals that the country could offer. He used this opportunity to nurture and identify talent that played a big role in the growth of Bradesco.

Currently, Luiz Carlos Trabuco Cappi is the president of the largest insurance company in Brazil. He was awarded, for the second time, the trophy as Insurance Personality of the year in 2007. He believes that the insurance sector is like some private arm of the state which is crucial is the maintenance of social welfare. Luiz also heads Fenasaude and is also a council member of Fenaseg Council including being the Vice President of the Institute for supplementary Health Studies (IESS).

Luiz Carlos Trabuco Cappi led a department that contributed about 40% of Bradesco earnings. The company has always held the tradition of maintaining market leadership in Brazil’s financial sector. It has become a matter of honour and privilege for all stakeholders in the company. This has made the bank to develop a strategy of acquisition which aims at making it even stronger. Its target companies include medium-sized private banks with national capital like Safra. The business strategy of acquisitions has made Bradesco a leading insurance company in Brazil with an unrivalled capital base and revenue. He is indeed, regarded as the driving force at Bradesco, a company whose achievements and business processes have been acclaimed by many.

LizaF